VINKA LIFE
Vinka Life is a social platform designed exclusively for people over 35 in Argentina. We developed an iOS and Android application that allows users to discover and create "Plans" — sports, gastronomy, culture, and networking activities — to connect with like-minded people in a safe and friendly environment.
What we did
Product design, information architecture, UX/UI design, iOS and Android development, and backend integration.
01
Research
02
UX/UI Design
03
Development
04
Launch
Challenge
The challenge was to create a differentiated social platform for a specific age group — people over 35 — who are often underserved by traditional social networks. It was essential to build trust, security, and ease of use for an audience that isn't always digitally native.
Strategy
We adopted a simplicity-and-trust-first approach. We designed clear, straightforward flows with user verification, a visible code of conduct, and moderation tools from day one. The visual identity conveys warmth and modernity without unnecessary complexity.
Solution
We developed Vinka Life from scratch: a native iOS and Android app with registration, plan discovery by category and location, event creation, participant chat, and real-time notifications. The platform is available throughout Argentina and continues to grow with new features.
