HARAS LA UNIÓN
La Unión Subastas is Argentina's most trusted online horse auction platform. We developed an iOS and Android application that connects buyers and verified breeders, enabling them to bid on elite equines safely, transparently, and from anywhere in the world.
What we did
Market research, UX/UI design, iOS and Android app development, real-time auction system, multilingual integration, and payment gateway.
01
Research
02
UX/UI Design
03
Development
04
Integration
Challenge
The challenge was to digitize the traditionally in-person and highly complex process of elite horse auctions into a reliable mobile experience. We needed to guarantee full transparency in every bid, verify the identity of sellers and buyers, and support high-value transactions.
Strategy
We developed a trust-and-transparency-centered strategy. We implemented a verified seller system with restricted access for qualified breeders, multi-day auctions with automated adjudication, and full bid traceability. Publishing an auction can be done in under 5 minutes.
Solution
We built a multilingual platform (Spanish, English, Portuguese) available on iOS and Android that lets users discover active auctions, view pedigrees and genealogies, place real-time bids, and receive instant notifications. The system connects the regional equestrian market with international buyers safely and efficiently.
